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Author:Liang, T.-P.
Doong, H.-S.
Title:Effect of bargaining in electronic commerce
Journal:International Journal of Electronic Commerce
2000 : SPRING, VOL. 4:3, p. 23-43
Index terms:BARGAINING
ELECTRONIC COMMERCE
INTERNET
Freeterms:INTELLIGENT AGENTS
Language:eng
Abstract:Price bargaining is a common practice in traditional businesses, and this study investigates its effect in electronic commerce, focusing on three different bargaining strategies. An intelligent agent that allows customers to bargain for a better price was implemented and integrated into experimental stores.
SCIMA record nr: 228960
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