search query: @author Bartram, P. / total: 7
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| Author: | Bartram, P. |
| Title: | Hey, big spender |
| Journal: | Financial Management
2001 : JUN, p. 24-27 |
| Index terms: | FINANCIAL MANAGEMENT SPONSORSHIP FINANCE |
| Language: | eng |
| Abstract: | The paper focuses on how companies can benefit from business sponsorships. It considers the effect of financial commitment on the reluctance of firms to join sponsorships and the increase in the number of sponsorships to top events. The paper also pays an attention to considerations on the success of sponsorship projects. The author states that companies can benefit greatly from sponsorship, but it pays to do your homework first. He looks at deals big and small and gathers some top tips for making one's money work. The paper also provides a number of insets: "10 touch questions" and "the price tag". |
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