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| Author: | Benbunan-Fich, R. |
| Title: | Using protocol analysis to evaluate the usability of a commercial web site |
| Journal: | Information & Management
2001 : DEC, VOL. 39:2, p. 151-163 |
| Index terms: | ELECTRONIC COMMERCE INTERNET |
| Freeterms: | USABILITY WEB SITES |
| Language: | eng |
| Abstract: | The usability of web site defines how well and how easily a visitor, without formal training, can interact with the site. This paper reports the results of a research project, which applies a systematic qualitative technique known as protocol analysis or think aloud method, to examine the usability of a commercial web site. |
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