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| Author: | Ozer, M. |
| Title: | The role of flexibility in online business |
| Journal: | Business Horizons
2002 : JAN-FEB, VOL. 45:1, p. 61-69 |
| Index terms: | MANAGEMENT FLEXIBILITY COMPANIES INTERNET INFORMATION TECHNOLOGY |
| Language: | eng |
| Abstract: | Companies are trying to be more competitive by establishing a presence on the fast-growing Net. At the same time, the Net's business environment is growing more complex and uncertain. Management literature argues that flexibility can enhance corporate responsiveness to such an environment. However, research on e-businesses has focused mainly on the idea of customizing online offerings. The paper provides a holistic view of flexibility, investigating how online companies can become flexible through the different functional aspects of their business- technology, human resources, operations, marketing, finance, and management. The paper answers what are the related opportunities and pitfalls and what guidelines can managers follow. |
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