search query: @author Epstein, M. J. / total: 7
reference: 2 / 7
| Author: | Epstein, M. J. Roy, M.-J. |
| Title: | Sustainability in Action: Identifying and Measuring the Key Performance Drivers |
| Journal: | Long Range Planning
2001 : OCT, VOL. 34:5, p. 585-604 |
| Index terms: | PLANNING MANAGEMENT STRATEGIC MANAGEMENT |
| Language: | eng |
| Abstract: | An increasing number of senior managers recognize the importance of formulating a strategy on corporate social responsibility. However they often find it difficult to translate the strategy into action. This article presents a framework that describes the drivers of corporate social performance, the actions that managers can take to affect that performance, and the consequences of those actions on both corporate social and financial performance. By carefully identifying and articulating the drivers of social performance and measuring and managing the broad effects of both good and bad performance on the corporation's various stakeholders, managers can make a significant contribution both to their company and to society. |
SCIMA