search query: @author Ehrmann, T. / total: 7
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| Author: | Ehrmann, T. Biedemann, R. |
| Title: | Die Markeintrittsstrategie der Selbstbeschrankung und das Warten auf die Wachstumschance: ein Beitrag zur Betriebswirtschaftslehre der Unternehmensgrundung |
| Journal: | Zeitschrift für Betriebswirtschaft
2002 : MAY, VOL. 72:5, p. 497-512 |
| Index terms: | COMPANIES COMPANY PERFORMANCE SUCCESS ANALYTICAL REVIEW |
| Language: | ger |
| Abstract: | Among the globally most successful new ventures so called "late-beginners" form the largest subgroup. These are companies that typically enter traditional industries, characterized by established companies with large capacities, with conventional business plans. First it is shown in a simple model how a successful market entry can be managed even in such an extremely adverse environment by a strategy of self-restriction. In the next step it is illustrated how the resources accumulated in this environment later can be used to support dynamic growth. This "Two-Stages" approach explains some of the advantages of these late-beginners compared to many new ventures with high growth ambitions from the beginning. |
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