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| Author: | Erdem, T. Winer, R. |
| Title: | Introduction to the Special Issue on Choice Modeling |
| Journal: | Marketing Letters
2002 : VOL. 13:3, p. 157-162 |
| Index terms: | CHOICE THEORY MODELS MARKETING |
| Language: | eng |
| Abstract: | This issue is comprised of 11 refereed papers based on workshops held during the Choice Symposium sponsored by the University of California at Berkeley held at the Asilomar Conference Center in Pacific Grove, California, in June, 2001. This is the fifth such triennial symposium following those organized in Banff by Jordan Louviere, at Duke by Joel Huber, in New York by Don Lehmann, Sunil Gupta, and Joel Steckel, and at ÍÅÑ in France by Gilles Laurent. As with this issue, the prior conferences also resulted in special issues of Marketing Letters. The paper provides a substantial list of references on this subject. |
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