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| Author: | Savitt, R. |
| Title: | Understanding marketing development in the Czech Republic |
| Journal: | European Journal of Marketing
2001 : VOL. 35:11-12, p. 1386-1397 |
| Index terms: | Marketing management Transition economies Czech Republic |
| Language: | eng |
| Abstract: | The development of market oriented strategies and marketing programs in the Czech Republic has been hampered by a lack of understanding by managers of what these concepts mean. The slow movement toward economic transformation and the general turbulence in the Czech economy thwart movement toward marketing practices. |
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