search query: @author Cannon, H. M. / total: 7
reference: 6 / 7
| Author: | Cannon, H. M. |
| Title: | A new method for estimating the effect of media context, using value profiles of ads. |
| Journal: | Journal of Advertising Research
1982 : OCT-NOV, VOL. 22:5, p. 41-48 |
| Index terms: | MEDIA SELECTION ADVERTISING RESEARCH ADVERTISING EFFECTIVENESS METHOD STUDY |
| Language: | eng |
| Abstract: |
SCIMA