search query: @author Blois, K. / total: 7
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| Author: | Blois, K. |
| Title: | B2B relationships - a social construction of reality? A study of Marks and Spencer and one of its major suppliers |
| Journal: | Marketing Theory
2003 : VOL 3:1, p. 79-95 |
| Index terms: | RELATIONSHIP MARKETING CASE STUDIES SUPPLIERS |
| Language: | eng |
| Abstract: | This article examines B2B relationships. Article bases on a firm called Marks and Spencer. The authors use information about Marks and Spencer´s links to its main suppliers and examine the relationship and exchange between suppliers and Marks and Spencer. Two interpretations of the exchange process are presented. |
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