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| Author: | Grün, O. Brunner, J-C. |
| Title: | Wenn der Kunde mit anpackt - Wertschöpfung durch Co-Produktion |
| Journal: | Zeitschrift Führung und Organisation
2003 : VOL. 72:2, p. 87-93 |
| Index terms: | Internet |
| Freeterms: | Co-production Self-service |
| Language: | ger |
| Abstract: | Easily accessible Internet services as well as intelligent toolkits enable customers co-create value by the self-directed use of a producer's resources. Four co-production strategies are identified with respect to an integrated framework of five elements: product, process, producer, prosumer and portal. |
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