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| Author: | Kolk, A. Pinkse, J. |
| Title: | Market strategies for climate change |
| Journal: | European Management Journal
2004 : JUN, VOL. 22:3, p. 304-314 |
| Index terms: | Markets Multinational companies Strategy Environment Climate |
| Language: | eng |
| Abstract: | The issue of climate change (hereafter as: c-c.) has attracted increasing business attention in the past decade. Using empirical information from the largest multinational companies worldwide, this article examines current market responses, focusing on the drivers (threats and opportunities) and the actions being taken by companies to address c-c. It also develops a typology of climate strategies addressing the market dimensions, covering both the aim (strategic intent) and the degree of cooperation (form of organisation). The aim turns out to be either innovation or compensation, while the organisational arrangements to reach this objective can be oriented at the company level (internal), at companiesÂ’ own supply chain (vertical) or at cooperation with other companies (competitors or companies in other sectors, that is, horizontal). |
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