search query: @author Pavelin, S. / total: 7
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| Author: | Brammer, S. Pavelin, S. |
| Title: | Building a good reputation |
| Journal: | European Management Journal
2004 : DEC, VOL. 22:6, p. 704-713 |
| Index terms: | COMPANIES social responsibility reputation |
| Language: | eng |
| Abstract: | In the article the authors build a framework for the purposes of reputation building. The framework aims to find connections between CSR activities and other key qualities of the company. From the sample of 227 UK PLCs the authors have found evidence which suggests that a company should always tailor its CSR activities in view of the companys size and the nature of its core business activity. The authors also emphasize how strategically important it is for a firm to acknowledge how much it is gainful to invest in CSR activities. |
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