search query: @author Boer, H. / total: 7
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| Author: | Laugen, B.T. Boer, H. Acur, N. |
| Title: | The new product development improvement motives and practices of Miles and Snow's Prospectors, Analysers and Defenders |
| Journal: | Creativity and innovation management
2006 : MAR, VOL. 15:1, p. 85-95 |
| Index terms: | marketing management strategy new products development |
| Language: | eng |
| Abstract: | It is suggested by marketing, strategic management and contingency theory that different practices (here as: prcs.) are required by different strategies (here as: strs). However, the new product development (NPD) literature hardly addresses the PD practices be needed to support different strs. An analysis of 8 prospectors, 27 analysers and 7 defenders (Miles and Snow, 1978) suggests that the NPD improvement motives and prcs. of these 3 types of strs. are less different than expected. This study explains these 3 strs. types to be growing towards each other, forced by changes in competition and enabled by new technologies and management concepts. |
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