search query: @author Román, S. / total: 7
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| Author: | Román, S. |
| Title: | The ethics of online retailing: a scale development and validation from the consumers' perspective |
| Journal: | Journal of Business Ethics
2007 : MAY I, VOL. 72:2, p. 131-148 |
| Index terms: | consumers ethics internet retailing trust |
| Freeterms: | online retailing |
| Language: | eng |
| Abstract: | This paper develops a reliable and valid scale to measure consumers' perceptions regarding the ethics of online retailers. It is shown that the four factors of the scale - security, privacy, non-deception and fulfillment/reliability - are strongly predictive of online consumers' satisfaction and trust. |
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