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| Author: | Svensson, G. |
| Title: | The paradoxnoia of top journal(s) in marketing |
| Journal: | European Journal of Marketing
2006 : VOL. 40:11-12, p. 1153-1168 |
| Index terms: | marketing |
| Freeterms: | publications serials |
| Language: | eng |
| Abstract: | The aim of this article is to examine the dominating approaches that appear in top marketing journals. The article is restricted to the exploration of one top journal in marketing, but the journal title is kept anonymous. The results show, for example, that top marketing journals tend to describe their published articles according to some key features. |
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