search query: @author Bogart, L. / total: 7
reference: 6 / 7
| Author: | Bogart, L. Lehman, Ch. |
| Title: | The case of the 30-second commercial. |
| Journal: | Journal of Accounting Research
1983 : FEB-MAR, VOL. 23:1, p. 11-19 |
| Index terms: | ADVERTISING RESEARCH TELEVISION ADVERTISING |
| Language: | eng |
| Abstract: |
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