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| Author: | Roman, S. Cuestas, P. J. |
| Title: | The perceptions of consumers regarding online retailers' ethics and their relationship with consumers' general internet expertise and word of mouth: a preliminary analysis |
| Journal: | Journal of Business Ethics
2008 : DEC III, VOL 83:4, p. 641-656 |
| Index terms: | business ethics internet electronic commerce consumers Spain |
| Language: | eng |
| Abstract: | The purpose of this paper is to study the conceptualization and measurement of consumers perceptions about the ethics of online retailers (CPEOR), and to analyze the relationship of CPEOR, consumers' general internet expertise and positive word of mouth. 357 Spanish online shoppers are examined and the findings of the study indicate that CPEOR can be operationalized as a second-order construct that consists of four elements: security, privacy, fulfillment and non-deception. According to the results, consumers internet expertise seems to improve CPEOR. In addition, CPEOR have a significant effect on positive word of mouth. |
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