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| Author: | Richins, M. L. |
| Title: | Negative word-of-mouth by dissatisfied consumers: a pilote study. |
| Journal: | Journal of Marketing
1983 : WINTER, VOL. 47:1, p. 68-78 |
| Index terms: | CONSUMER RESEARCH CONSUMER BEHAVIOUR |
| Language: | eng |
| Abstract: |
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