search query: @author Labarbera, P. A. / total: 7
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| Author: | LaBarbera, P. A. |
| Title: | The diffusion of trade association advertising self-regulation. |
| Journal: | Journal of Marketing
1983 : WINTER, VOL. 47:1, p. 58-67 |
| Index terms: | TRADE ASSOCIATIONS ADVERTISING |
| Language: | eng |
| Abstract: |
SCIMA