search query: @author Cannon, H. M. / total: 7
reference: 5 / 7
Author: | Cannon, H. M. |
Title: | Reach and frequency estimates for specialized target markets. |
Journal: | Journal of Advertising Research
1983 : JUN-JUL, VOL. 23:3, p. 45-50 |
Index terms: | MARKETING RESEARCH ADVERTISING EFFECTIVENESS ESTIMATION MARKET SURVEYS |
Language: | eng |
Abstract: |
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