search query: @author Richins, M. L. / total: 7
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| Author: | Bloch, P. H. Richins, M. L. |
| Title: | A theoretical model for the study of product importance perceptions. |
| Journal: | Journal of Marketing
1983 : SUMMER, VOL. 47:3, p. 69-81 |
| Index terms: | CONSUMER BEHAVIOUR CONSUMER GOODS MARKETING MODELS |
| Language: | eng |
| Abstract: |
SCIMA