search query: @author Ryans, J. K. Jr. / total: 7
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| Author: | Peebles, D. M. Ryans, J. K. jr. Vernon, I. R. |
| Title: | Coordinating international advertising. |
| Journal: | Journal of Marketing
1978 : 1 JAN VOL.42 p.28-34 |
| Index terms: | ADVERTISING INTERNATIONAL MARKETING |
| Language: | eng |
| Abstract: |
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