search query: @author Schaffer, C. M. / total: 7
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| Author: | Green, P. E. Schaffer, C. M. |
| Title: | Ad copy testing...diagnostic procedures for summarizing perceptual and executional impact. |
| Journal: | Journal of Advertising Research
1983 : OCT-NOV, VOL. 23:5, p. 73-80 |
| Index terms: | ADVERTISING RESEARCH TEST MARKETING |
| Language: | eng |
| Abstract: |
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