search query: @author Bon, J. / total: 7
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| Author: | Bon, J. Michon, C. Ollivier, A. |
| Title: | La nouvelle communication medicale : De la visite a la publicite. |
| Journal: | Revue Francaise du Marketing
1983 : AUG-OCT, 95, p. 51-60 |
| Index terms: | PHARMACEUTICAL INDUSTRY MEDICAL CARE COMMUNICATION ADVERTISING |
| Language: | fre |
| Abstract: |
SCIMA