search query: @author Schaffer, C. M. / total: 7
reference: 6 / 7
Author: | Green, P. E. Schaffer, C. M. |
Title: | A simple method for analysing consumer preferences for product benefits. |
Journal: | Journal of the Market Research Society
1984 : JAN, VOL. 26:1, p. 51-61 |
Index terms: | CONSUMER RESEARCH CONSUMER SATISFACTION TOILETRIES INDUSTRY |
Language: | eng |
Abstract: |
SCIMA