search query: @author Pride, W. M. / total: 7
reference: 5 / 7
| Author: | Caballero, M. J. Pride, W. M. |
| Title: | Selected effects of salesperson sex and attractiveness in direct mail advertisements. |
| Journal: | Journal of Marketing
1984 : WINTER, VOL. 48:1, p. 94-100 |
| Index terms: | SALESMEN ADVERTISING DIRECT SELLING ROLES |
| Language: | eng |
| Abstract: |
SCIMA