search query: @author Cannon, H. M. / total: 7
reference: 4 / 7
| Author: | Cannon, H. M. |
| Title: | The "naive" approach to demographic media selection. |
| Journal: | Journal of Advertising Research
1984 : JUN-JUL, VOL. 24:3, p. 21-25 |
| Index terms: | ADVERTISING RESEARCH MEDIA SELECTION |
| Language: | eng |
| Abstract: |
SCIMA