search query: @author Broadbent, S. / total: 7
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| Author: | Broadbent, S. |
| Title: | Modelling with adstock. |
| Journal: | Journal of the Market Research Society
1984 : OCT, VOL. 26:4, p. 295-312 |
| Index terms: | ADVERTISING RESEARCH MARKETING MODELS BRAND CHOICE |
| Language: | eng |
| Abstract: |
SCIMA