search query: @author Butcher, J. / total: 7
reference: 4 / 7
Author: | Butcher, J. |
Title: | Sales concessions: how much dare you give away? |
Journal: | Accountancy
1984 : NOV, VOL. 95:1095, p. 156, 158, 160, 164 |
Index terms: | SALES PRICING ADVERTISING EFFECTIVENESS |
Language: | eng |
Abstract: |
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