search query: @author Dixon, D. F. / total: 7
reference: 6 / 7
Author: | Dixon, D. F. Wilkinson, I. F. |
Title: | An alternative paradigm for marketing theory. |
Journal: | European Journal of Marketing
1984 : VOL. 18:3, p. 40-50 |
Index terms: | MARKETING THEORY |
Language: | eng |
Abstract: |
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