search query: @author Orsoni, J. / total: 7
reference: 4 / 7
Author: | Orsoni, J. |
Title: | Les modeles de marketing : du reve a la realite = Marketing models : from dream to reality. |
Journal: | Revue Francaise de Gestion
1984 : NOV-DEC, 49, p. 140-144 |
Index terms: | MARKETING MODELS UTILITY ASSESSMENT R&D |
Language: | fre |
Abstract: |
SCIMA