search query: @author Orsoni, J. / total: 7
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| Author: | Orsoni, J. |
| Title: | Les modeles de marketing : du reve a la realite = Marketing models : from dream to reality. |
| Journal: | Revue Francaise de Gestion
1984 : NOV-DEC, 49, p. 140-144 |
| Index terms: | MARKETING MODELS UTILITY ASSESSMENT R&D |
| Language: | fre |
| Abstract: |
SCIMA