search query: @author Schaffer, C. M. / total: 7
reference: 5 / 7
Author: | Green, P. E. Krieger, A. M. Schaffer, C. M. |
Title: | Quick and simple benefit segmentation. |
Journal: | Journal of Advertising Research
1985 : JUN-JUL, VOL. 25:3, p. 9-17 |
Index terms: | SEGMENTATION ADVERTISING MARKETING RESEARCH |
Language: | eng |
Abstract: |
SCIMA