search query: @author Matthyssens, P. / total: 7
reference: 6 / 7
Author: | Matthyssens, P. Faes, W. |
Title: | OEM buying process for new components: purchasing and marketing implications. |
Journal: | Industrial Marketing Management
1985 : AUG, VOL. 14:3, p. 145-157 |
Index terms: | INDUSTRIAL PURCHASING NEW PRODUCTS INDUSTRIAL MARKETING |
Language: | eng |
Abstract: |
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