search query: @author Kaserman, D. L. / total: 7
reference: 5 / 7
Author: | Kaserman, D. L. Mayo, J. W. |
Title: | Advertising and the residential demand for electricity. |
Journal: | Journal of Business
1985 : OCT, VOL. 58:4, p. 399-408 |
Index terms: | ENERGY CONSUMPTION ELECTRICITY SUPPLY INDUSTRY ADVERTISING EFFECTIVENESS CONSUMER DEMAND |
Language: | eng |
Abstract: |
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