search query: @author Kaserman, D. L. / total: 7
reference: 5 / 7
| Author: | Kaserman, D. L. Mayo, J. W. |
| Title: | Advertising and the residential demand for electricity. |
| Journal: | Journal of Business
1985 : OCT, VOL. 58:4, p. 399-408 |
| Index terms: | ENERGY CONSUMPTION ELECTRICITY SUPPLY INDUSTRY ADVERTISING EFFECTIVENESS CONSUMER DEMAND |
| Language: | eng |
| Abstract: |
SCIMA