search query: @author Reddy, N. M. / total: 7
reference: 6 / 7
Author: | Hlavacek, J. D. Reddy, N. M. |
Title: | Identifying and qualifying industrial market segments. |
Journal: | European Journal of Marketing
1986 : VOL. 20:2, p. 8-21 |
Index terms: | INDUSTRIAL MARKETING MARKET SEGMENTATION |
Language: | eng |
Abstract: |
SCIMA