search query: @author Yorke, D. A. / total: 7
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| Author: | Kitchen, P. J. Yorke, D. A. |
| Title: | Commercial television breaks, consumer behaviour, and new technology : an initial analysis. |
| Journal: | European Journal of Marketing
1986 : VOL. 20:2, p. 40-53 |
| Index terms: | CONSUMER BEHAVIOUR TELEVISION ADVERTISING VIDEO INDUSTRY |
| Language: | eng |
| Abstract: |
SCIMA