search query: @indexterm RETAIL TRADE / total: 7
reference: 3 / 7
| Author: | Gerke, W. Oehler, A. |
| Title: | Nutzen des Point of Sale-Banking für den Handel. |
| Journal: | Marketing: Zeitschrift fur Forschung und Praxis
1987 : AUG, VOL. 9:3, p. 157-166 |
| Index terms: | COST BENEFIT ANALYSIS COST REDUCTION BANKING RETAIL TRADE |
| Language: | ger |
| Abstract: |
SCIMA