search query: @indexterm RETAIL TRADE / total: 7
reference: 3 / 7
Author: | Gerke, W. Oehler, A. |
Title: | Nutzen des Point of Sale-Banking für den Handel. |
Journal: | Marketing: Zeitschrift fur Forschung und Praxis
1987 : AUG, VOL. 9:3, p. 157-166 |
Index terms: | COST BENEFIT ANALYSIS COST REDUCTION BANKING RETAIL TRADE |
Language: | ger |
Abstract: |
SCIMA