search query: @author Bush, A. / total: 7
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| Author: | Bush, A. Menon, A. Smart, D. |
| Title: | Media habits of the do-it-yourselfers. |
| Journal: | Journal of Advertising Research
1987 : OCT-NOV, VOL. 27:5, p. 14-20 |
| Index terms: | ADVERTISING MEDIA DIY MARKET SEGMENTATION |
| Language: | eng |
| Abstract: | Prompted by the dearth of published empirical research on the media habits of the DIY-s, this exploratory study represents an initial attempt to better understand the DIY-ers in terms of various advertising-related variables. Thus, this article provides some insights into the media habits and attitudes of the do-it yourself market. |
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