search query: @author Wood, V. R. / total: 7
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| Author: | Wood, V. R. Goolsby, J. R. |
| Title: | Foreign market information preferences of established U.S. exporters. |
| Journal: | International Marketing Review
1987 : WINTER, VOL. 4:4, p. 43-52 |
| Index terms: | EXPORT MARKETING INFORMATION USA |
| Language: | eng |
| Abstract: | An empirical study, using a sample of more than 130 exporters, to examine information preferences of decision makers responsible for evaluating foreign markets, analyzed across direct industries, with implications for export facilitating agencies and the foreign parties. The key to international marketing success. Research methodology and results. Two Tables and a Figure cover exporter information preferences. |
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