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| Author: | Terpstra, V. |
| Title: | The evolution of international marketing. |
| Journal: | International Marketing Review
1987 : SUMMER, VOL. 4:2, p. 47-59 |
| Index terms: | INTERNATIONAL MARKETING |
| Language: | eng |
| Abstract: | A discussion of international marketing, the pre- and post-1970 global environment, the international financial system, international trade patterns, commercial policy, technological changes and global competition. The future developments in international marketing. The global developments affecting international marketing. Marketing research. Promotion and advertising. Barter and countertrade. Four Tables cover top importers and exporters and a Figure: the parameters. |
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