search query: @author Cannon, H. M. / total: 7
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| Author: | Cannon, H. M. |
| Title: | Evaluating the "simulation" approach to media selection. |
| Journal: | Journal of Advertising Research
1988 : JAN-FEB, VOL. 28:1, p. 57-63 |
| Index terms: | MEDIA SELECTION |
| Language: | eng |
| Abstract: |
SCIMA