search query: @author Pearson, A. E. / total: 7
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| Author: | Pearson, A. E. |
| Title: | Tough-minded ways to get innovative. |
| Journal: | Harvard Business Review
1988 : MAY-JUN, VOL. 66:3, p. 99-106 |
| Index terms: | COMPETITIVENESS INNOVATION |
| Language: | eng |
| Abstract: | Consistent innovation is described as the key of market leadership. Characteristics of an innovative company are discussed. The role of the top management is examined. Methods like setting challenging, measurable goals, getting everyone focused on beating a specific competitor, and supporting people who take risks are described. The activity of champions and sponsors is outlined. A separate system is proposed to get ideas to top management early and fast. A realistic strategic vision is needed to channel innovative efforts. Methods of market and business analysis are mentioned. The importance of project planning and constant program evaluation is emphasized. |
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