search query: @author Bogart, L. / total: 7
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| Author: | Bogart, L. Stuart Tolley, B. |
| Title: | The search for information in newspaper advertising. |
| Journal: | Journal of Advertising Research
1988 : APR-MAY, VOL. 28:2, p. 9-19 |
| Index terms: | NEWSPAPER ADVERTISING ADVERTISING EFFECTIVENESS |
| Language: | eng |
| Abstract: |
SCIMA