search query: @author Schaffer, C. M. / total: 7
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| Author: | Green, P. E. Schaffer, C. M. Patterson, K. M. |
| Title: | A reduced-space approach to the clustering of categorical data in market segmentation. |
| Journal: | Journal of the Market Research Society
1988 : JUL, VOL. 30:3, p. 267-288 |
| Index terms: | MARKET SEGMENTATION CLUSTER ANALYSIS MARKETING RESEARCH POSITIONING |
| Language: | eng |
| Abstract: |
SCIMA