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| Author: | Terpstra, V. |
| Title: | The Chinese look to world markets. |
| Journal: | International Marketing Review
1988 : SUMMER, VOL. 5:2, p. 7-19 |
| Index terms: | INTERNATIONAL MARKETING INTERNATIONAL TRADE CHINA |
| Language: | eng |
| Abstract: | An analysis of the early stages of international marketing in China. At present unskilled and passive, and indirect exports. Moves to expand its international marketing volume and capability. Special Economic Zones and export credits and interest of enterprise management in international marketing. Chinese international marketing, research and international product decisions. Product quality, distribution and promotion. Print media, trade fairs and exhibitions and pricing. |
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