search query: @author Robinson, M. / total: 7
reference: 6 / 7
| Author: | Young, C. E. Robinson, M. |
| Title: | Guideline SM : tracking the commercial viewer's wandering attention. |
| Journal: | Journal of Advertising Research
1987 : JUN-JUL, VOL. 27:3, p. 15-22 |
| Index terms: | TELEVISION ADVERTISING ADVERTISING EFFECTIVENESS |
| Language: | eng |
| Abstract: |
SCIMA