search query: @author Labarbera, P. A. / total: 7
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| Author: | LaBarbera, P. A. Reddy, S. K. |
| Title: | Resistance to the adoption of advertising by dermatologists and plastic surgeons. |
| Journal: | Journal of Advertising Research
1987 : JUN-JUL, VOL. 27:3, p. 43-50 |
| Index terms: | ADVERTISING MEDICINE |
| Language: | eng |
| Abstract: | A comparison and contrasting of the attitudes of two groups of physicians, dermatologists and plastic surgeons to advertising their services and whether there are differences in attitudes between dermatologists and plastic surgeons, which affect the likelihood of advertising. Advertising and the professions. The potential conflict between advertising and the image of their profession. Consumer attitudes. Hypotheses. The research method. Model form specification and results. Four Tables illustrate the study. |
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