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| Author: | Bartram, M. Bartram, P. |
| Title: | Ethical dilemmas of the market researcher : where do we now draw the line? |
| Journal: | European Research
1988 : NOV, VOL. 16:4, p. 208-214 |
| Index terms: | MARKET RESEARCH ETHICS |
| Language: | eng |
| Abstract: | Market researchers have long argued that researchers should provide more than techniques, should offer a broad range of multi-disciplinary skills, more relevant for management decision-making. However, there's an urgent need for clearly defining the boundary between research and other disciplines. This kind of differentiation from other disciplines is the key to future success |
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