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| Author: | Broadbent, S. |
| Title: | One way TV advertisements work. |
| Journal: | Journal of the Market Research Society
1979 : JUL, VOL. 21:3, p. 139-166 |
| Index terms: | TELEVISION ADVERTISING ADVERTISING EFFECTIVENESS ADVERTISING BRANDS CONSUMER BEHAVIOUR MARKETING MODELS |
| Language: | eng |
| Abstract: |
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